#AdTech
4 posts
The AI Advertising Revolution: When Machines Started Selling to Machines
61% of marketers now use AI in programmatic advertising, while Retail Media Networks explode past $30B. The cookie is dead—and AI is writing the obituary. Here's what's actually happening when algorithms sell to algorithms.
Korea's AdTech Revolution: How AI Is Eating Marketing from Seoul
From Moloco's $2B+ valuation to NHN ACE's programmatic dominance, Korean AdTech is quietly building the AI-native marketing OS. Why vertical specialization and vibe coding are winning over generic tools.
The Death of Manual Ad Buying: How AI Agents Are Taking Over AdTech in 2026
US programmatic ad spend just crossed $200 billion. AI agents are now buying ads autonomously. PubMatic launched an 'Agent-to-Agent advertising OS.' Here's what's happening and why it matters.
The Cookie That Refused to Die: Google's Privacy Sandbox Collapse and the Future of Advertising
Google spent six years trying to kill the third-party cookie — then gave up. I traced the entire saga, from Privacy Sandbox hype to API graveyard, and explored what actually comes next for digital advertising.